Manuel “Manny” Rodriguez, MS, BCBA.

CEO and Co-Founder, Bueno Ventures & OBM Alliance


Manny is CEO of Bueno Ventures Management Services, a venture capital and management services firm working with small to mid-size businesses to grow and scale using OBM techniques. His accomplishments across his career include launching OBM consultancies, strategy execution for Fortune 500 companies, and national and international speaking engagements. He has authored articles on the subject of OBM, published in peer-reviewed journals, co-authored the four-volume book, “OBM Applied! A Practical Guide to Implementing Organizational Behavior Management” and “Quick Wins! Accelerating School Transformation through Science, Engagement, and Leadership.” Manny is a Board-Certified Behavior Analysts, and has had the great honor of serving as President and Executive Director of the OBM Network, a 400+ professional member organization. In addition, Manny has helped launched successful startups, and recently began leading the OBM Alliance, an organization dedicated to the growth of OBM practitioners. Manny received a master’s degree in applied behavior analysis at the Florida Institute of Technology, and a dual bachelor’s degree in criminology and psychology from Florida State University in Tallahassee, Florida. He is currently working on a Doctorate of Business Administration from the University of South Florida’s MUMA College of Business, expected to graduate December 2020.

Writer’s affiliations

Adam Ventura, MS, BCBA

Chairman and

Co-Founder, Bueno Ventures & OBM Alliance

Adam Ventura, MA, BCBA, is a Board-Certified Behavior Analyst, Executive and Entrepreneur, and university adjunct professor. Adam has been a behavior analyst for over 15 years, during that time he has started and run small and medium sized companies managing upwards of 250 employees across several states, and has directly instructed over 6000 students in university settings. Adam has also help found and volunteer in several nonprofit and community related organizations from co-founding the Miami Association for Behavior Analysis to becoming president of the Organizational Behavior Management Network. Adam has recently cofounded a venture capital company, Bueno Ventures, to help start, fund, and manage behavior analysis companies in various industries from digital technology and instructional design to yoga and mixed martial arts.

Writer’s affiliations

Barbara Bucklin, PhD

President and Founder, The Bucklin Group

Barbara Bucklin, PhD is a global learning, performance improvement, and organizational behavior management leader with over 20 years of experience. She collaborates with her clients to identify performance gaps and recommend and build solutions that are directly aligned with their core business strategies. Her solutions include learning (live and virtual), performance-support tools, performance metrics, and a host of innovative blended solutions.

Dr. Bucklin serves as President and is on the Board of Directors for the Organizational Behavior Management Network. She has taught university courses in human performance technology, the psychology of learning, organizational behavior management, and statistical methods. Her research articles have appeared in Performance Improvement Quarterly and the Journal of Organizational Behavior Management. She presents her research and consulting results at international conventions such as the Association for Talent Development (ATD), International Society for Performance Improvement (ISPI), Training Magazine’s Conference and Expo, and the Organizational Behavior Management Network.

Writer’s affiliations

Janet Vazquez, MS, BCBA, RYT

Chief Chi officer, Precision Chi

Janet is a Board Certified Behavior Analyst and a certified yoga teacher registered with Yoga Alliance. With 20 years of experience in the field of behavior analysis, using empirically-validated technologies, Janet has effectively used the robust science of behavior to impact the lives of individuals and families, as well as to improve organizations. Janet earned a Master of Science degree in Behavior Analysis from Florida International University. Currently, she is working towards a doctoral degree in education in which she is specializing in instructional technology from Nova Southeastern University. Moreover, Janet has held various leadership positions, ranging from Clinical Director to Chief Executive Officer and has presented research at various professional conferences including, but not limited to, the Association for Behavioral Analysis International, the Society for Research in Child Development, International Society for Infant Studies, and International Meeting for Autism Research. In addition to her executive experience, Janet also teaches introductory and advance courses in behavior analysis at Florida International University.

Writer’s affiliations

Natalie Parks, PhD, BCBA-D

CEO, Senior Behavior Leader & Founder, Behavior Leader, Inc.

Natalie Parks, PhD has over 20 years of experience in the field of Applied Behavior Analysis. She earned both her master’s and doctorate degrees from the University of Missouri. Dr. Parks has worked in a variety of settings both in the clinical and organizational settings. Historically she worked with individuals with autism and other developmental disabilities in homes, schools, day treatment, and inpatient settings focused on skill acquisition and verbal behavior, the reduction of severe problem behavior, feeding disorders, and toileting. As Dr. Parks moved into chief officer positions, she learned that the best way to ensure a business is providing the best services and products to their consumers is to focus on the leaders and operations of the business. As an Organizational Behavior Management expert, she knows that the success of the business is dependent upon those in the business engaging in the right behaviors at the right time. To ensure this Dr. Parks focuses on leadership development, business systems analysis, performance management, and ethical practices. She does this by providing coaching, consultation and training to executives and leaders. Dr. Parks is in the business of helping businesses who help others. She uses the science of behavior along with her passion to improve the world to create businesses where people are excited and perform efficiently.

Writer’s affiliations

Julie Eshleman, M.Ed., PGC Org & Business Psych, BCBA

Independent Practitioner, United Kingdom

Julie has over 12 years’ experience using applied behavior analysis to help organizations unlock the potential of their teams. Her education includes a Master’s degree in Education and Applied Behavior Analysis and a Post-graduate Certificate in Organizational and Business Psychology. In education settings, Julie has applied behaviour analysis to her roles as a support worker, respite care provider, ABA therapist, teacher, teacher trainer, curriculum designer, consulting behaviour analyst, and staff management consultant. In organizations, she has used an evidence-based, systematic approach to analysing the complex needs of each organization to identify and implement measurable, sustainable solutions that support valuable employee and leadership behaviors. Julie provides needs assessments for staff development, training programs, performance coaching, and organizational consultancy services for businesses looking for opportunities to make a positive difference to performance in practical, sustainable ways. She frequently speaks to professional organisations sharing the power of behaviour science and how it can impact how they live and work and is an active member of the Association for Behavior Analysis International, the United Kingdom Society for Behaviour Analysis, and the Experimental Analysis of Behaviour Group. She is an American living in southwest London.

Gabriel Lorie, MS, BCBA

Director of Business Development, wePortal, Inc.

Gabriel Lorie is a Board Certified Behavior Analyst with a combined 18 years of experience in business and behavior analysis. Throughout the course of his studies in behavior analysis and his work in business, he has always sought to combine the two in an effort to improve the work environment in the areas of performance and leadership. He is currently the Director of Business Development for wePortal Inc., a practice management software company which serves clinicians in the field of applied behavior analysis.

Writer’s affiliations

Alicia Parr, MMC

Principal, Performentor, Inc.

Alicia is endlessly curious about how people work and perform as individuals and in groups.  A drive to learn about people draws her into deep studies about human dynamics and people science that continue to this day.  This scholarly orientation is paired with 15+ years as an HR practitioner with small to mid-sized businesses.  She knows theory only matters when it works in practice. Applying the people science of human performance, adult development, and leadership capacity assessment to the business setting is the foundation of the work she does with With a Bachelors degree in Marketing, a Masters in Mass Communication, and post-graduate work in Clinical Psychology, she also has palmares in endurance sport. Alicia specializes in fractional Chief People Officer support and executive coaching.

Writer’s affiliations

Shane Isley, MS, BCBA

Founder and Director, West Coast Behavioural (WCB)

Shane Isley is the founder and Director of WCB, a management consulting firm that specializes in applying behavior science and the principles & standards of Performance Improvement to help companies in rapid growth segments improve their business performance. Shane has over fifteen years of specialized experience and expertise providing organizational alignment, leadership & management development, process improvement and employee performance management in the behavioral health care market. WCB’s specifically tailored service offerings have been implemented across individuals, teams, and organizations throughout the U.S. to eliminate a myriad of performance discrepancies and produce meaningful results.

Writer’s affiliations

Leah Fennema Hall, MS, BCBA

Director, Lux Consulting, Ltd.

Leah is a Board Certified Analyst (BCBA) with 10 years’ experience of motivating people to engage in behaviors needed to meet their personal goals as well as those of their organization. She has practiced applied behavior analysis (ABA) in multiple capacities including: 1:1 coaching, training, mentoring, and organizational behavior management consulting. Leah has a Bachelor of Science degree in Behavior Analysis, and a Master of Science degree in Psychology with a focus on Behavior Analysis. Leah began her work providing assessment, therapy and consultative services to individuals in home, community and school settings. More recently, she has practiced organizational behavior management consulting, a subfield of ABA. Organizational behavior management helps individuals find solutions to frustrating workplace issues, builds a foundation of positive reinforcement within the workplace, and improves critical business results. Areas of application include systems analysis, management consulting to support individual and organizational outcomes, training and performance improvement.

Writer’s affiliations

Amanda Barnett, MS, BCBA

Consultant, Performentor, Inc.

Amanda has a passion for creating environments where people love to work and are inspired to do their best. Amanda’s training in behavior analysis can help you and your team create a culture where people love to do great work. A true people scientist, she has a master’s degree in psychology where she graduated with honors and is a Board Certified Behavior Analyst (BCBA). Amanda’s training and expertise can help your business through continuous process improvement, productivity enhancement, quality assurance, employee engagement, systems analysis, and precision measuring of performance.In short, she can help you and your leaders unearth barriers to maximum performance and apply people science that takes your business to the next level.

Writer’s affiliations

Joanna Brown

Founder and Chief Strategist, Elevare, Inc.

She leverages her 25 years in human capital, business development, and learning & development to bring her clients highly strategic consulting on organizational challenges their companies are facing. Her background includes 16 years of corporate-level HR expertise within the CPG industry with 4 years expanding her business acumen in a business development role. In her consulting practice Joanna has worked in partnership with businesses ranging from small, local start-ups to large Fortune 500 and brand name businesses such as Weight Watchers, Microsoft, Lexus, DaVita, Infiniti, and AlloSource. Joanna formed the statutory Board of Directors for one of her clients and currently serves as its Chairman of the Board. She also serves on other non-profit and organizational boards and is passionate about supporting the community and philanthropic efforts that are near to her heart. 

Writer’s affiliations

Edward Blackman, MA

Founder and Managing Partner, Kelda Consulting

Edward’s experience include 20 years of working to transform businesses resulting in tremendous improvements to Safety, Quality, Delivery (speed), Cost, and Morale. As a global executive leader of Continuous Improvement and Project Management teams at Fortune 500 companies, he has been responsible for developing CI strategies, coaching problem solving behaviors, transforming systems for executive leaders and their teams, managing day-to-day project operations, providing strategic and tactical IT guidance, managing a multi-million dollar budget, and transforming waterfall approaches to Agile. By education, Edward earned a Masters degree in Behavioral Science, along with undergraduate degrees in Psychology and Mathematics. By training, he is a certified Six Sigma Black Belt by the American Society for Quality; certified in Labor Standards by HB Maynard; a Lean (Toyota Production System) Instructor/Coach; a Kata Coach; a certified Scrum Master; and an Agile Coach. By experience, he has led and improved Continuous Improvement in healthcare, manufacturing, retail, and education for 20 years. Edward is as an Adjunct Professor in Mathematics, Psychology, and Business. He greatly values innovation and has obtained backing with companies and invented two products through ideation programs.

Writer’s affiliations

Kelda Consulting